Name: Dr A Sajeevan Rao

Specialization: Marketing
Designation: Professor and Director
Date of Birth: 25-02-1971
Educational Qualification: B.Com(H), M Com, PGDMM, PhD
E-mail: drsajeevan@gmail.com,
dr.sajeevanrao@accurate.in
Research Areas: Service Marketing, Market Research with SPSS.
Membership of Editorial Bodies:. Editor, Academic Journals Online
Membership of Professional Bodies: Indian Commerce Association


Academic Association:
Research Projects: Typology of Socially Responsible Consumers - an empirical finding from India sponsored by ICSSR New Delhi.

List of Phds Guided
➢ A Study On The Marketing Strategies Of The Cellular Phone Industry In India- With Special Reference To Service Quality Pankaj Rawal, Aligarh Muslim University.
➢ A Multi Variant Study Of The Bank Selection Of Bank Service In The Selected Banks: With Special Reference To National Capital Region (NCR), S K Yadav, Singhania University
➢ An Exploratory Study Into Factors Affecting Housing Finance Supply In Indian Economies, Pushpender Pawar, Singhania University
➢ An Analytical Investigation Into Green Marketing Practices Of FMCG Sector In India, Sanjay Kehar, Singhania University
➢ Green Enablement Through Product Design And Manufacturing, Naveen Kaushik, Singhania Universty
➢ A Study Of Traumatic Sexual Harassment Incidences At Workplace And Coping Strategies Adopted By Working Female Executives In Corporate Sector, H L Murthy, CMJ University
➢ Bank Selection Criteria Of Customers In India , Srinivas Pandey, CMJ University
➢ Impact Of Packing On Consumer Buying Behaviour Towards Select FMCG Products, Aditya Vij, Bharati Vidyapeeth University
➢ An Analysis On The Satisfaction Level Of Tourists Visiting Cultural / Heritage Sites: A Case Study Of The Golden Triangle (India), Damodar Hari, Himalayan University

Books and Publications
➢ Authored a Book titled "Research Methodology with SPSS" published by Shreeniwas Publication, Jaipur.
➢ Authored a Book titled "Business Management" published by Dominant Publication, New Delhi.
➢ Authored a Book titled "Service Marketing" published by Dominant Publication, New Delhi.
➢ Authored a Book titled "Consumer Behaviour" published by Wisdom Press, New Delhi.
➢ Authored a Book titled "A Textbook of Advertising and Public Relations" published by Wisdom Press, New Delhi.

PUBLICATIONS:
➢ "Attributes used by young consumers when gauging a fashion product (Denim Jeans)" in AIMS international seminar at IIM Bangalore.
➢ "Legend & Reality about Call Centres in India" in International seminar on BPOs at Department of Business Administration Guahati University, Gauhati.
➢ "The Internal Marketing and the Commitment of the Employees – a case study of Khadi Gram Udyog at IPM’s International Seminar, Ghaziabad.
➢ "Exploring the Library: Marketing Library Services: A Study on Institutes of Modi Group" at IPM’s International Seminar, Ghaziabad.
➢ "The role of HR in Marketing-A Case study of Nirulas’ Restaurants" at Global HR meet 2004, Amity Business School, Noida.
➢ "Knowledge Management in Professional Education"in University News Volume 43 issue 34.
➢ "Political Marketing and the concept of Customer Value" in Atmabodh Vol 1, issue 1 Journal of Rajshri School of Management & Technology, Varanasi.
➢ "The Magnitude of Adoption of retailing in India" in Atmabodh, Vol 2 issue 2 Journal of Rajshri School of Management & Technology, Varanasi
➢ Book review on "Tourism Marketing-A collaborative Approach-Alan Fyall and Brain Garrod(2006) in Asia-Pacific Business review Volume II Issue I of Asia-Pacific Institute of management New Delhi.
➢ Case study titled "Test Cum Discussion Series-A Case Study of Sachdeva Colleges ltd" published in JIM-Quest Volume 01 Issue 02 of Jaipuria Institute of Management, Ghaziabad.
➢ "Marketing future libraries". Herald Lib Science 2005, 44(1-2), 60-4.
➢ "Determinant of Bank selection in Delhi: A factor Analysis" published in Paradigm Volume XII No. 1 January-June 2008 of IMT Ghaziabad.
➢ "Customer Expectation from a Cellular in Haryana:A Factor Analysis" published in Strategy:Journal of Management Development, Vol.XI, Dec 2007 Behrampur University
➢ "SERVQUAL vs. SERVPERF: A Comparison of Techniques for Evaluating Online Service Experience" JIM Quest Jaipuria Institute of Management Jan2010.
➢ "Multivariate Analyis of Loyalty programmes in Retail stores in Delhi" Advances in Management December 2009
➢ "Bank choice decision factors used by PGDBM students in delhi" IGNOU Dec 2009
➢ "Empirical analysis of factors for retention in ITES industry" FJIM, Journal of Fortune Institute Decemeber 2009
➢ "Bank selection criteria employed by MBA students in delhi" Journal of Business studies International Journal, JISTOR Mar 2010
➢ "Exploring the Role of Customer Loyalty Through the Relationship Between Brand Affect, Brand Quality, and Customers’ Brand Extension Attitude" in Amity Business Review.Vol.10, No.2, July-Dec 2009.
➢ "Online User Behaviour in Delhi-A Factor Analysis" Indian Journal of Marketing Vol-40 no;7 July 2010.
➢ "A Multi Variant Study Of The Bank Selection Of Bank Service In The Selected Banks With Special Reference To National Capital Region (NCR) "International Journal of Trends in Marketing Management Volume 1 Issue 8 August 2012
➢ "A Study On The Sustainable Low-Cost Housing Provision In India" International Journal of Trends in Business Administration Volume 1 Issue 8 August 2012
➢ "An Application Of The Roger’s Diffusion Of Innovation For Automatic Teller Machines Of Indian Banks" International Journal of Trends in Commerce and Economics Volume 1 Issue ii June 2012
➢ "Bank Choice Decisive Factors A Literature Review" International Journal of Trends in Business Administration Volume 1 Issue 8 August 2012
➢ "Housing Finance Between Social Needs And Economic Realities The Dilemma Of Policy Transfer Under Neo- Liberalism" International Journal of Trends in Humanities and Social Sciences Volume 1 Issue 6 June 2012
➢ "Housing Finance Supply In Indian Economies- A Review Of Literature" International Journal of Trends in Commerce and Economics Volume 1 Issue 8 August 2012
➢ "Management Students Perception on New Rupee Symbol-An Empirical Study Conducted in Delhi NCR Region" Srujan, volume2 no-1 July-Dec-2012
➢ "Sexual Harassment at work place & coping up Strategies adopted by working women executives" Zenith International Journal of Multi-disciplinary Approach. Volume 3(6) June 2013

PUBLICATIONS:
➢ All India Management Scholars International Seminar at IIM Bangalore and presented the Paper titled "Attributes used by young consumers when gauging a fashion product (Denim Jeans)".
➢ International seminar on BPOs Department of Business Administration Guahati University, Gauhati and presented a paper titled "Legend & Reality about Call Centres in India.
➢ International Seminar, IPM Ghaziabad on "strategic Imperatives and core competencies of Indian Organisation" and presented the Paper titled
     ➢ "The Internal Marketing and the Commitment of the Employees – a case study of Khadi Gram Udyog
     ➢ "Exploring the Library: Marketing Library Services: A Study on Institutes of Modi Group".
➢ Global HR meet 2004, Amity Business School, Noida and presented paper titled "The role of HR in Marketing-A Case study of Nirulas’ Restaurants".
➢ All India Management Scholars International Seminar at IIM Ahmedabad and presented the Paper titled
     ➢ "An Investigation of Consumer Behaviour in cellular Handset"
     ➢ "Cultural Values of Advertising in India"
     ➢ "Marketing Library Services".
➢ Case Study Competitions at Jaipuria Institute of Management, Noida and presented
     ➢ Test Cum Discussion Series-A Case Study of Sachdeva Colleges ltd
➢ Three day conference at Jiwaji University, Gwalior and presented paper on
     ➢ "Role of technology in online higher education: A exploratory study on significant factors for success
     ➢ "Finding the critical success factors in distance learning education" in Directorate of Distance Education
➢ International conference at Guru Kangri University, Haridwar and presented a paper on
     ➢ "Customer Expectation from a Cellular in Haryana:A Factor Analysis"

Workshops conducted:-
➢ Conducted international seminar on “Strategic Imperatives and core competencies of Indian Organisations” at Institute of Productivity and Management, Ghaziabad, 2004.

Faculty Development Programme
➢ Attended faculty Development Programme on Communication through Theatrical Techniques at MDI Gurgaon from 12-16 April 2004.
➢ Attended Faculty Development Programme on Quantitative Techniques for Finance at Apeejay Business School Dwarka from 26-27 May 2006.

Faculty Development Programme Conducted
➢ Faculty Development Programme on Research Methodology with SPSS at Bharti Vidyapeeth University from 17-19 May 2011.
➢ Faculty Development Programme on Research Paper writing for Sunshine Group of Institute Rajkot from 30 Nov -1 Dec 2011.
➢ FDP: Multivariate Analysis using SPSS and Structural Equation Modeling – Amos (August 16-18, 2014)

Contact To Faculty
PGDM Colleges in Greater Noida

Contact To Faculty