Name: Dr. Gautam Srivastava

Specialization: Marketing
Designation: Assistant Professor
Date of Birth: 05/10/1981
Educational Qualification: Ph.D.
Experience: Teaching 11 years
Email: gautam.srivastava@accurate.in
Research Area: Marketing and Statistics


Publications (Research Journals):
➢ Published a research paper on "Important factors for brand positioning of automotive lubricant for four wheeler segment customers in "Journal of Global Research computer science & technology, ISSN: 2349-5170, Vol-II, Issue-I, September 2014.
➢ Published a research paper on "Important factors for brand positioning for four wheeler segment customers" in Pravish Rajnam journal of studies, ISSN: 2348 – 3652, 10th May 2014.
➢ Published a research paper on "Comparative analysis between the brand positioning attribute of private and PSUs automotive lubricants manufacturers in India with respect to four wheeler segment consumers" in Pravish Rajnam journal of studies, ISSN: 2348-3652, 31st May 2014
➢ Published a research paper on "Comparative Analysis between the Brand Positioning Attributes of Private and PSU’s Automotive Lubricant Manufacturer in India with Respect to Four Wheeler Segment Consumers" in The International journal of business and management, ISSN: 2321- 8916, Vol 2, Issue 5, May 2014.
➢ Published a research paper on "Study of factors for brand positioning of automotive lubricant for four wheeler segment customers" in AIMT journal of management", ISSN: 2277- 4076, Vol 2, July – December 2013.
➢ Published a Review Paper on "Brand Positioning of Lubricant oil of PSUs in Indian Market – A study of four wheeler segment consumers" in International Journal of Management, ISSN 2277-5846, Vol2, Issue 4, October 2013.
➢ Published a research paper on the topic "Customers service audit of LPG dealers for Domestics Customers" in CMD journal management, ISSN: 2229 - 5267, Vol 4, Jan – June 2012.
➢ Published an article on "Positive Leader Vs Negative Leader a view from Ramayana, in International journal of retailing and marketing, ISSN: 0976 – 318X, September 2011.

Training & Conferences Attended:
➢ Attended faculty development program on "Innovations and Research Development" at Accurate Group of Institutions from 21st -27th July 2017.
➢ Presented a research paper on "Leadership traits from Ramayana" at University of Petroleum and Energy Studies on dated 7th Feb. 2017.
➢ Presented a research paper on "Challenges in front of sugarcane farmers in eastern U.P." in Agro supply chain conference at University of Petroleum and Energy Studies, on 7th & 8th October 2016.
➢ Presented a research paper on "Factor responsible for miserable situation of sugarcane farmers in eastern U.P." in International Conference at Lingaya's Lalita Devi Institute of Management & Sciences" on 23rd – 24th Sept. 2016.
➢ Presented a review paper on the topic "Brand Positioning of Automotive Lubricant of PSUs in Indian market – A study of four wheeler segment consumers" at International conference of Management of Infrastructure in University of Petroleum and Energy Studies on February 14th -15th February, 2014.
➢ Presented a research paper on "Brand Positioning of PSUs automotive lubricants in Indian market – A study of four wheeler segments" at Symbiosis Centre for Management Studies, Noida on March 7th -8th 2014.
➢ Presented a research paper on the topic "Comparison of service quality of LPG retailers of Indian Oil, BPCL and HPCL at NIILM Centre for Management Studies" on 12th October 2012.
➢ Presented a research paper on "Retailing of non fuel products at Indian petrol pumps" at national conference at Jagan Institute of Management Studies, on October 11, 2011.
➢ Attended an International conference on "Business Strategies for Managing Turnarounds in the Global Economy held at Mangamay Institute of Management and Technology on August 6th, 2010.
➢ Presented a research paper on "Retailing of non fuel products at Indian petrol pump" at Mangalmay Institutions, Greater Noida on October 20th , 2010.
➢ Attended a Faculty Development Program on "Recent advancement in research methods and data analytical tools" at Mangalmay Institutions on 18th-19th October 2010.
➢ Attended a national conference at Delhi Business School on the topic "Quality improvement tools in dynamic market scenario" on May 6th -7th 2010.
➢ Presented a research paper on the topic ‘Petro-retailing in India' in Birla Institute of technology, Noida on Febuary 12th -13th , 2010.
➢ Attended management development program organised on "Project Appraisal" in Apeejay Institute of Technology on 23rd October 2009.
➢ Attended a workshop on "Creativity Thinking" in University of Petroleum and Energy Studies on September 6th , 2008.



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PGDM Colleges in Greater Noida

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