Name: Dr. Amitabh Mishra

Specialization: Marketing
Designation: Assistant Professor
Date of Birth: Dec 10, 1980
Educational Qualification: M.B.A, Ph.D.
Experience: Corporate- 03 months, Teaching- 13 years
Email: mr_amitabh2000@yahoo.com,
amitabhbigb2008@gmail.com
Research Area: Services Marketing & Consumer Behaviour.
Publications (Research Journals): 07
Training & Conferences Attended: 10


List of Publications (Total 07; available on Scopus, EBESCO, Proquest; and included in UGC's approved list of Journals)
1. "A Study of Cultural Tourist Perceptions at Three Sacred Urban Destinations of Eastern Uttar Pradesh Region of India". The IUP Journal of Management Research 16(2):29-68, 2017. Listed in- Repec, SSRN, Cabell's Directory of Publishing Opportunities (USA), etc. Also, available on EBESCO and Proquest Databases.
2. "Need of Marketing of India as a Tourist Destination: Evaluation of India's Performance in Tourism." Prabandhan: Indian Journal of Management 7(8):45-54, 2014, ISSN: 0975-2854.Indexing/Abstracting etc.- Scopus, UGC's approved list of Journals, Journal of Economic Literature (JEL), USA; Econlit (AEA), USA; Indian Science Abstracts (ISA-NISCAIR); Cabell's Directory of Publishing Opportunities, USA; NAAS (National Academy of Agricultural Sciences, Government of India) Rating= 2.58, IC value (2012)= 6.30, etc.
3. "A Study of Gaps in Service Quality at a Leading Private Sector Commercial Bank in Greater Noida." The IUP Journal of Bank Management 12(1):43-62, 2013, ISSN: 0972-6918. Listed in- Repec, SSRN, Cabell's Directory of Publishing Opportunities (USA), etc. Also, available on EBESCO and Proquest Databases.
4. "A Study of Factors Influencing Cultural Tourists' Perception and its Measurement with Reference to Agra." The IUP Journal of Marketing Management 12(4):42-64, 2013, ISSN: 0972-6845. Listed in- Repec, SSRN, Cabell's Directory of Publishing Opportunities (USA), etc. Also, available on EBESCO (Accession No: 92605536) and Proquest Databases.
5. "Service Failure and Recovery." Indian Journal of Marketing 38(5):8-17, 2008, ISSN: 0973-8703. Listed in- Scopus, UGC's approved list of Journals, Cabell's Directory of Publishing Opportunities, USA; Ulrich's International Periodicals Directory, USA; E-International Scientific Research Journal Consortium, Philippines (EISRJC); etc.
6. "Learning from Mistakes." Journal of Motilal Rastogi School of Management 5(2):22-31, 2012, ISSN: 0974-4037.
7. "Tourism Development in India: A Paradigm Shift in Policy and Strategy" NIET Journal of Management 7(2):3-8, Winter 2015-16, ISSN: 0975-7643.

PPaper Presented (Total 05)
1. Presented a research paper titled Redefining the Way Consumer Shops: An Empirical Study in a national conference organized by Skyline Institute of Engineering and Technology, Gr. Noida (U.P.) in April 2016.
2. Presented a research paper titled International Tourism as an Engine of Growth in India (Examination of Major Factors Which Affect the Economic Health of Country) in a national conference organized by Sharda University, Gr. Noida (U.P.) in 14 March 2014.
3. Presented a research paper in a national conference on Redefining Business- Opportunities and Challenges, organized by GLBIMR, Gr. Noida (U.P.) in September 2009.
4. Presented a research paper titled Current Emerging Trends in the Regime of Globalization, in a national seminar organized by KNIPSS, Sultanpur (U.P.) in February 2007.
5. Presented a research paper titled Teacher as a Role Model in a national seminar organized by LBSIDM, Lucknow (U.P.) in January 2006.


FDP & Conferences Attended (Total 05)
1. Attended a 7 day’s faculty development program on Innovation and Research Challenges, organized by Accurate Group of Institutions, Gr. Noida (U.P.) in July 2017.
2. Participated in a two week AICTE recognized Short Term Course on Research Methodology through ICT conducted by Education and Educational Management Department (NITTTR Chandigarh) in June 2016.
3. Attended an international conference on MSME Finance: Issues, Challenges and Alternative Modes of Finance, organized by World Association for Small and Medium Enterprises, Noida (U.P.) in January 2012.
4. Attended a 2 day’s national seminar on Indian Business through Ages, organized by Faculty of Management Studies, University of Delhi in December 2011.
5. Attended a 3 day’s faculty development program on Project Management: Concept and Applications, organized by GLBIMR, Gr. Noida (U.P.) in July 2011.

Contact To Faculty
PGDM Colleges in Greater Noida

Contact To Faculty